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Case studyNicheTrucking software (TMS)Instagram & Facebook

Social media that makes a trucking TMS easy to buy

We built a complete content system for ProTRUX, turning a feature-rich platform into clear, relatable stories that trucking owners, dispatchers and operations teams instantly recognize.

Get the same for your business

ProTRUX does a lot. Our job was to make it feel simple.

ProTRUX is a Transportation Management System for US trucking companies. Dispatch, accounting, documents, safety, maintenance, driver management and reporting live in one platform, and the full TMS is free.

Its buyers are busy and practical: owners, fleet owners, dispatchers and back-office teams. They don't buy software because of a feature list. They buy it when they see their own daily headaches solved.

protrux.com
protrux.com/#features
ProTRUX website: the full back-office at no cost

The challenge

Listing software capabilities would make ProTRUX look like every other SaaS in the feed. We had to speak in the problems trucking companies face every day.

  1. 01Too many tools

    Disconnected systems, spreadsheets and manual data entry.

  2. 02Missing documents

    Lost BOLs, PODs and rate confirmations that slow everything down.

  3. 03Slow invoicing

    Billing and driver settlements that eat hours every week.

  4. 04No clear picture

    Of profitability, compliance deadlines and maintenance.

What we did

ProTRUX Instagram profile with Highlights by YAM Agency

Strategy

  • Brand messaging and positioning
  • Monthly content strategy and planning
  • Angles for owners, dispatchers and operations teams
  • Workflow-based storytelling around real product features
  • Captions, offers and calls to action

Production

  • Reels concepts and video scripts
  • Screen-recording product videos
  • Educational carousels and sales creatives
  • Social proof from real users
  • Stories, Highlights and ad banners

Reels

Product videos that show the workflow

Screen-recorded product stories: real ProTRUX screens, clear captions and a pace built for the feed.

Highlights

  • Features
  • Reviews
  • Pricing
  • Contacts

A clean, glassy icon set that turns the profile into a mini landing page.

Stories

Every swipe moves the story forward

Short Story sequences walk a trucker from the problem to the solution in a few taps, ending with a clear next step.

ProTRUX Instagram Stories designed by YAM Agency

A feed that sells the workflow

Product screens, bold headlines and real trucking problems, post after post. Pain points, product demos, education and offers in one consistent visual language.

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The result

A structured social media system that makes a complex TMS easy to understand, easy to trust and easy to try.

  1. 01A product people get

    Complex software explained through workflows truckers already live every day.

  2. 02A premium SaaS brand

    A clean, consistent identity that stands out in a feed full of trucks and stock photos.

  3. 03Content for every buyer

    Owners, dispatchers and operations teams each see the problem ProTRUX solves for them.

  4. 04A content engine

    A repeatable monthly system that keeps the brand present without repetitive messaging.

Want this done for your business?

Book a free strategy call. We will look at your current marketing and suggest where to start.

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