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Case studyNicheTrucking insurance2022 – nowDeerfield Beach, FL · Brooklyn, NY

Social media marketing for a trucking insurance agency

Since 2022, we have run UltraCoverage's Instagram and Facebook: expert content, a recognizable brand style and Meta Ads campaigns that attract potential clients from the trucking industry.

Get the same for your business
3 yearspartnership since 2022
2 platformsInstagram & Facebook
1 teamcontent, video and ads
01

The client

UltraCoverage is an insurance agency with offices in New York and Florida. It helps truckers, from owner-operators to growing fleets, find the right coverage: cargo, liability, occupational accident and more. The team also covers homes, cars and small businesses.

Trucking insurance is a complex, high-stakes purchase. The wrong policy can cost a carrier its contracts, and few drivers have time to compare dozens of options. So they choose an agent they trust, and that trust is built long before the first call.

ultra-coverage.com

02

The task

  • Turn social media into a source of clientsso new business doesn't depend on referrals alone
  • Earn trust before the first callin a market where people worry about hidden terms and denied claims
  • Make insurance easy to understandwith clear answers to the questions truckers actually ask
  • Stand out in a crowded feedwith a look that is instantly recognizable as UltraCoverage
03

What we did

  1. Content strategy built on real client questions: deductibles, cargo limits, loss run reports, workers' compensation. Every post answers something truckers are already searching for.
  2. Expert Reels with the agency's agents. Real people explaining insurance on camera, so viewers know who they will be talking to before they call.
  3. Branded visual identity. Bold covers in UltraCoverage's blue and green that make every post recognizable at a glance.
  4. Social proof. Client reviews, agency updates and holiday posts that keep the brand visible and human.
  5. Meta Ads campaigns on Facebook and Instagram, targeting trucking business owners and people actively shopping for coverage.
  6. Ongoing optimization. Regular reports, with content and targeting refined based on what performs best.
04

Reels that make insurance simple

Short expert videos where UltraCoverage agents answer real client questions.

05

A feed that is unmistakably theirs

Educational posts, expert covers, client reviews and seasonal content, all in one consistent blue-and-green style.

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UltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM AgencyUltraCoverage social media post by YAM Agency
06

The result

Their design and copywriting are great, and their brand book gave an edge to our style. We recommend them to anyone looking for a good SMM company.
UltraCoverageInsurance company
  • 3 years of partnership since 2022.
  • A recognizable brand in a crowded insurance market, consistent across Instagram and Facebook.
  • Expert content that turns complex policies into plain language and builds trust before the first call.
  • Meta Ads campaigns that put the agency's offer in front of truckers looking for coverage.

Marketing an insurance agency? Read our insurance agency marketing guide with 2026 benchmarks and the campaign structure we use.

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